Mobile remains the primary screen, with roughly 60% of stream viewing occurring on phones. 2026 Digital Media Trends | Deloitte Insights
Engagement strategies now prioritize superfans, who spend 16% more time daily with media than average consumers. xxx18hot,com,content,409950
Artificial Intelligence has moved from a backend tool to a visible "creative partner". Mobile remains the primary screen, with roughly 60%
: Virtual actors and AI idols are now regular fixtures in social feeds, while in gaming, LLMs allow non-player characters (NPCs) to have lifelike, unscripted interactions . Mobile remains the primary screen
: Social media, streaming, and gaming are merging into single ecosystems. For example, a fan might watch a live sports match on a streaming service , chat with a community in real-time, and purchase a team jersey—all without leaving the interface.