2026 M&E trends: simplicity, authenticity, and the rise of ... - EY
As of April 2026, consumer attention is a critical currency, leading platforms to prioritize . 2026 M&E trends: simplicity, authenticity, and the rise of
AI-generated scenes are moving into primetime, enabling faster production but sparking controversy over human authorship and job security. 2026 M&E trends: simplicity
Virtual actors and AI idols, such as Tilly Norwood , are beginning to carve out careers alongside human talent, offering studios a new pool of "flexible" performers. consumer attention is a critical currency
The industry is moving from mere AI experimentation to full-scale integration across production and consumer-facing content.
Roughly 60% of streaming now occurs on mobile devices, leading to a rise in "micro-dramas"—episodes designed in vertical formats for 60- to 90-second bursts.