Major brands are shifting budgets from traditional ads to "immersive storyworlds". Universal Studios and Disney are pioneering hybrid reality sets where visitors’ digital avatars perform alongside live actors in real-time.
Thanks to WebXR, high-fidelity AR/VR experiences can now be launched directly in a browser—no clunky app downloads required. Major brands are shifting budgets from traditional ads
We’ve seen the debut of the first "AI actors," like Tilly Norwood, sparking massive industry debates about the future of human human talent. 2. The Death of the "Flat Web" " like Tilly Norwood
In a world flooded with "AI slop"—low-quality, repetitive synthetic content— has become the rarest and most valuable asset. Major brands are shifting budgets from traditional ads