Your Strategy Needs A Strategy File

Harsh environments where current strategies have failed and resources are severely restricted.

Is your market predictable? Can you change it? Is it currently hostile to your survival? your strategy needs a strategy

Rapidly changing, unpredictable environments where industry leaders cannot control the rules (e.g., fashion or tech). Harsh environments where current strategies have failed and

Mold the industry to your advantage by coordinating with a platform of partners and other players. Goal: Influence development in your favor. 5. Renewal: "Be Viable" your strategy needs a strategy