: These promotions create a sense of urgency, often labeled as "FOMO" (Fear of Missing Out), which drives immediate impulse purchases rather than deferred buying. Market Trends in 2017

Research indicates that BOGO deals are significantly more effective than equivalent price discounts for high-value items like recliners.

By 2017, the recliner market was shifting from traditional manual models toward more advanced features.

: Shoppers are reportedly willing to spend up to 40% more when presented with "Buy One, Get One Free" compared to a 50% discount.