Now & Later -

Heat and friction turn it into a soft, long-lasting chew.

Most candy offers instant gratification. Now & Later demands a contract. It starts hard and rigid. Now & Later

Now & Later is the candy world’s ultimate marathon runner. Since 1962, it has occupied a unique niche: a taffy-like chew that starts like a brick and ends like a smoothie. 🍬 The "Patience" Candy Heat and friction turn it into a soft, long-lasting chew

Cherry, Apple, Grape, and the legendary Strawberry. Now & Later

Now & Later thrives on "Barbershop Nostalgia." It’s the candy you find at corner stores, concession stands, and grandma’s glass jar.

Created by the Phoenix Candy Company in 1962.

A treat children could enjoy all day for just a nickel.